The art of
insight development
for change.
Great customer insights transform businesses. Flawed assumptions about customers make businesses fail. However, insight development is an art. It requires using different modes of thinking and feeling, and cross-fertilisation of ideas, methods and knowledge. Whilst being systematic, the process must allow for chance connections to happen. Such an approach underpins our work to inspire positive change.
The art of insight development for change.
Great customer insights transform businesses. Flawed assumptions about customers make businesses fail. However, insight development is an art. It requires using different modes of thinking and feeling, and cross-fertilisation of ideas, methods and knowledge. Whilst being systematic, the process must allow for chance connections to happen. Such an approach underpins our work to inspire positive change.
I have worked with Insight Dojo on multiple therapy areas at different stages of development. In an early-stage context, Insight Dojo has identified the hidden unmet need with the potential to double the opportunity. For late-stage products they have helped grow sales, e.g., achieving a 40% sales growth for a plateauing product in 6 months thanks to their recommendation.
Takashi Takenoshita
as CEO Shionogi Europe and Arena Pharmaceuticals
What I appreciated the most was that within a field of people that revel in complexity, the Insight Dojo team sought out clarity, and communicated this back to Genomics England in a language that has endured long past the end of the engagement.
Parker Moss
Chief Commercial Officer, Genomics England
Insight Dojo’s impact has gone beyond the pure commercial planning space, as the insights they generated and shared with the management team have deeply influenced the company’s clinical development strategy and plans.
Marco Renoldi
Chief Operating Officer, Nordic Nanovector
I can completely trust Insight Dojo and know that they will take my problems on as their own. They are an extension of my team
Jeremy Fazal
Business Intelligence Manager, SOBI
There are a number of points that make Insight Dojo amazing: a passion to deliver the highest quality outcome; the ability to uncover and spot true insight; the attention to detail in every aspect of the project; the willingness to collaborate, encourage, praise, seek to improve and push boundaries; the commitment to pour over huge amounts of content time and time again to find patterns, trends and new insights; the willingness to share, invest time with the team and always be on hand to help the team, no matter what time of day or night. This experience with Insight Dojo has been second to none.
Matt Baker
Creative Agency
I have rarely seen such comprehensive work with patients and physicians and valuable insights as you delivered, which helped us uncover and define new patient segments, their behaviours and value drivers so we could develop an optimal payer strategy and launch materials.
